Advances in international marketing/
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Stamford, Conn.: United Kingdom:
Jai Press ; Emerald,
c1999-
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| Subjects: | |
| Online Access: | www.emeraldinsight.com/search.htm?st1=Advances+in+international+marketing&ct=bks&ec=1&bf=1&go=Go |
Table of Contents:
- Contents: v. 9. International marketing and purchasing
- v. 10. Globalization, the multinational firm, and emerging economies
- v. 11. Reassessing the internationalization of the firm
- v. 12. New directions in international advertising research
- v. 13 Study abroad: perspectives and experiences from business schools
- v. 14. Reviving traditions in research on international market entry
- v. 15. Research on international service marketing: a state of the art
- v. 16. Relationship between exporters and their foreign sales and marketing intermediaries
- v. 17. International marketing research: opportunities and challenges in the 21st century.
- v. 18. Cross-cultural buyer behavior
- v. 19. Michigan State University contributions to international business and innovation
- v. 20. New challenges to international marketing
- v.21. International marketing : emerging markets
- v. 22. Measurement and research methods in international marketing
- v. 23. Interdisciplinary approaches to product design, innovation, & branding in international marketing/ edited by K. Scott Swan, Shaoming Zoo.