Cover Image

Global marketing: perspectives and cases/

Main Author: Hassan, Salah S.
Other Authors: Blackwell, Roger D.
Format: Book
Language:English
Published: Forth Worth ; Philadelphia: The Dryden Press
Subjects:
Export marketing > Management > United States
Marketing > Management > United States
International business enterprises > Management > United States
Physical Description:xxiii, 582 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0030989388

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