Marketing: an introduction/

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Language:English
Published: Upper Saddle River, N.J.: Prentice Hall International, c1997
Edition:4th ed.
Subjects:
Item Description:"International edition".
Physical Description:xxix, 585, [115] p. : ill. (some col.) ; 26 cm.
ISBN:0132631202