Marketing: concepts and strategies/
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston ; New York:
Houghton Mifflin,
c1997
|
| Edition: | 10th ed. |
| Subjects: |
| Physical Description: | xxxii, 1240 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0395854733 |