Description: Marketing/

Main Author:	Lancaster, Geoffrey, 1938-
Other Authors:	Reynolds, Paul,
Format:	Book
Language:	English
Published:	Oxford: Institute of Management Foundation: Butterworth/Heinemann, c1995
Subjects:	Marketing

Physical Description:	xv, 399 p. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0750620552