Strategic brand management: creating and sustaining brand equity long term/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Dover, NH, USA:
Kogan Page,
c1997
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | 443 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. [427]-435) and index. |
| ISBN: | 0749420693 |