Principles of marketing management /

Main Author: Bagozzi, Richard P.
Format: Book
Language:English
Published: New York : McMillan , c1991.
Subjects:
LEADER 00639nam a2200181 a 4500
001 1606828
005 20171111234258.0
008 940211s1991 cy da er 000 u eng d
020 |a 0029465818 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 0 |a HF5415.13.B34 1991 
100 1 |a Bagozzi, Richard P. 
245 1 0 |a Principles of marketing management /   |c  Richard P. Bagozzi. 
260 |a New York :   |b  McMillan ,   |c  c1991. 
300 |a xxii, 730 p. :   |b  ill. ;   |c  27 cm. 
500 |a Includes bibliographies and index. 
650 0 |a Marketing  |x Management 
952 |a CY-NiOUC  |b 5a043a806c5ad14ac1e9d03c  |c 998a  |d 945l  |e HF5415.13.B34 1991  |t 1  |x m  |z Books