Marketing strategy and plans/

Main Author: Luck, David Johnston
Other Authors: Ferrell, O. C., Lukas, George H.
Format: Book
Language:English
Published: Englewood cliffs: Prentice-Hall, c1989
Edition:3rd ed.
Subjects:
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020 |a 0135587352  |q hbk. 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5415.13.L75 1989 
100 1 |a Luck, David Johnston 
245 1 0 |a Marketing strategy and plans/  |c David J. Luck, O.C. Ferrell, George H. Lucas, Jr 
250 |a 3rd ed. 
260 |a Englewood cliffs:  |b Prentice-Hall,  |c c1989 
300 |a x, 514 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and indexes. 
650 0 |a Marketing  |x Management  |z United States 
650 0 |a Marketing  |x Management  |z United States  |x Case studies 
700 1 |a Ferrell, O. C. 
700 1 |a Lukas, George H. 
952 |a CY-NiOUC  |b 5a0437386c5ad14ac1e976a0  |c 998a  |d 945l  |e HF5415.13.L75 1989  |t 1  |x m  |z Books