Marketing research: text and cases/

Main Author: Boyd, Harper W.
Other Authors: Westfall, Ralph L., Stasch, Stanley F.
Format: Book
Language:English
Published: Homewood, Ill.: Irwin, 1989
Edition:7th ed.
Subjects:
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040 |a CY  |b University of Cyprus  |e AACR-2 
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245 1 0 |a Marketing research:   |b text and cases/  |c Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch 
250 |a 7th ed. 
260 |a Homewood, Ill.:  |b Irwin,  |c 1989 
300 |a xv, 816 p. :  |b ill. ;  |c 25 cm. 
500 |a Includes bibliographical references and index. 
650 0 |a Marketing research 
650 0 |a Marketing research  |x Case studies 
700 1 |a Westfall, Ralph L. 
700 1 |a Stasch, Stanley F. 
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