Marketing management: text and cases/

Main Author: Bonoma, Thomas V.
Other Authors: Kosnik, Thomas J.
Format: Book
Language:English
Published: Homewood, IL: Irwin, c1990
Subjects:
LEADER 00683nam a2200193 a 4500
001 1586639
005 20171111233710.0
008 930719s1990 cy da er 000 u eng d
020 |a 0256079927 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5415.B598 1990 
100 1 |a Bonoma, Thomas V. 
245 1 0 |a Marketing management:   |b text and cases/  |c Thomas V. Bonoma, Thomas J. Kosnik 
260 |a Homewood, IL:  |b Irwin,  |c c1990 
300 |a xiii, 930 p. :  |b ill. ;  |c 27 cm. 
500 |a Includes index. 
650 0 |a Marketing  |x Management  |z United States  |x Case studies 
700 1 |a Kosnik, Thomas J. 
952 |a CY-NiOUC  |b 5a0437346c5ad14ac1e97635  |c 998a  |d 945l  |e HF5415.B598 1990  |t 1  |x m  |z Books