Description: Marketing Keegan/

Main Author:	Keegan, Warren J.
Other Authors:	Moriarty, Sandra E.Sandra Ernst, Duncan, Tom Thomas R.
Format:	Book
Language:	English
Published:	Englewood Cliffs, NJ: Prentice Hall, 1992
Subjects:	Marketing

Physical Description:	xxiv, 904 p. : ill. ; 27 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0137197179