Global marketing management/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.:
Prentice Hall,
c1989
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| Edition: | 4th ed. |
| Series: | The Prentice-Hall series in marketing
|
| Subjects: |
| Item Description: | Rev. ed. of: Multinational marketing management. 3rd ed. c1984. Includes bibliographies and indexes. |
|---|---|
| Physical Description: | xvi, 783 p. : ill. ; 25 cm. |
| ISBN: | 0133572455 |