The essence of marketing research/

Main Author: Chisnall, Peter Michael, 1925-
Format: Book
Language:English
Published: New York; London: Prentice Hall, [c1991]
Series:The Essence of management series
Subjects:
Item Description:Includes bibliographical references and index.
Physical Description:viii, 211 p. : ill. ; 23 cm.
ISBN:0132848295
9780132848299