Description: Cases in marketing management/

Cover Image

Cases in marketing management/

Main Author:	Moutinho, Luiz
Format:	Book
Language:	English
Published:	Wokingham, England: Addison-Wesley, c1989
Subjects:	Marketing management > Case studies

Physical Description:	xiii, 329 p. : ill. ; 24 cm.
Bibliography:	Includes index.
ISBN:	0201175703

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