Principles of services marketing/

Main Author: Palmer, Adrian
Format: Book
Language:English
Published: London ; New York: McGraw-Hill Higher Education, c2008
Edition:5th ed.
Subjects:
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245 1 0 |a Principles of services marketing/  |c Adrian Palmer 
250 |a 5th ed. 
260 |a London ;  |b McGraw-Hill Higher Education,  |c c2008  |a New York: 
300 |a xviii, 606 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references and indexes. 
650 0 |a Marketing  |x Management 
650 0 |a Service industries  |x Marketing 
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