The Blackwell encyclopedic dictionary of marketing/
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Dictionary of marketing Oxford, England ; Massachusets:
Blackwell Business,
1999
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| Subjects: |
| Physical Description: | 274 p. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0631214852 |