Marketing communications classics: an international collection of classic and contemporary papers/
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London:
Business Press,
2000
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| Subjects: |
| Physical Description: | xx, 524 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 1861525079 |