Handbook of political communication research/

Other Authors: Kaid, Lynda Lee
Format: Book
Language:English
Published: New York ; London: Routledge, c2008
Series:LEA's communication series (Routledge)
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip0411/2003025837.html
Table of Contents:
  • pt. 1. Theories and Approaches to Political Communication. Theoretical diversity in political communication / Everett M. Rogers
  • Political marketing: theory, research, and applications / Bruce I. Newman and Richard M. Perloff
  • Methodological developments in political communication research / Doris A. Graber
  • Fragmentation of the structure of political communication research: diversification or isolation? / Yang Lin
  • Design and creation of a controlled vocabulary for political communication / Kathleen J.M. Haynes
  • pt. 2. Political Messages. Rhetoric and politics / Bruce E. Gronbeck
  • Political advertising / Lynda Lee Kaid
  • Political campaign debates / Mitchell S. McKinney and Diana B. Carlin.