Handbook of political communication research/
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York ; London:
Routledge,
c2008
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| Series: | LEA's communication series (Routledge)
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip0411/2003025837.html |
Table of Contents:
- pt. 1. Theories and Approaches to Political Communication. Theoretical diversity in political communication / Everett M. Rogers
- Political marketing: theory, research, and applications / Bruce I. Newman and Richard M. Perloff
- Methodological developments in political communication research / Doris A. Graber
- Fragmentation of the structure of political communication research: diversification or isolation? / Yang Lin
- Design and creation of a controlled vocabulary for political communication / Kathleen J.M. Haynes
- pt. 2. Political Messages. Rhetoric and politics / Bruce E. Gronbeck
- Political advertising / Lynda Lee Kaid
- Political campaign debates / Mitchell S. McKinney and Diana B. Carlin.