The new strategic brand management: advanced insights and strategic thinking/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Philadelphia:
KoganPage,
2012
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xviii, 492 p. : ill., tables. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. [469]-481) and index. |
| ISBN: | 9780749465155 |