The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

Main Author: Scott, David Meerman.
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., c2015.
Edition:5th ed.
Subjects:
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245 1 4 |a The new rules of marketing & PR :  |b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /  |c David Meerman Scott. 
246 1 3 |a New rules of marketing and PR 
250 |a 5th ed. 
260 |a Hoboken, New Jersey :  |b John Wiley & Sons, Inc.,  |c c2015. 
300 |a xxi, 458 p. ;  |c 26 cm. 
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650 0 |a Public relations. 
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