Description: Mass media research :

Main Author:	Wimmer, Roger D.
Other Authors:	Dominick, Joseph R.
Format:	Book
Language:	English
Published:	Belmont, CA : Thomson, Wadsworth, c2010.
Edition:	9th ed.
Series:	Wadsworth series in mass communication and journalism.
Subjects:	Television broadcasting > Research.

Physical Description:	xii, 464 p. : ill. ; 24 cm.
ISBN:	9781439083925