Description: Hospitality marketing management /

Main Author:	Reid, Robert D.
Other Authors:	Bojanic, David C.
Format:	Book
Language:	English
Published:	New Jersey : Wiley, c2010
Edition:	6th ed.
Subjects:	Hospitality industry > Marketing. Food service > Marketing. Restaurants > Marketing.

Physical Description:	656 p. : ill. ; 29 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780470088586