Description: Principles of marketing /

Main Author:	Kotler, Philip.
Format:	Book
Language:	English
Published:	Harlow, England : Prentice Hall, 2005.
Edition:	4th ed.
Subjects:	Marketing.

Physical Description:	954 p. : ill. ; 27 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0273684566