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080908s1994 gr er 000 0 eng d |
| 020 |
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|a 0669250031
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| 040 |
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|a GrAtEKP.epikmme
|b gre
|e AACR2
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| 082 |
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0 |
|a 659.142
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| 100 |
1 |
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|a Weinberger, Marc G.
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| 245 |
1 |
0 |
|a Effective radio advertising/
|c Marc G. Weinberger, Leland Campbell, Beth Brody
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| 260 |
|
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|a New York:
|b Lexington Books
|c c1994
|a Toronto:
|a New York:
|b Maxwell Macmillan Canada
|b Maxwell Macmillan Internationa,
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| 300 |
|
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|a ix, 174 p. +
|e + 1 sound disc (digital ; 4 3/4 in.)
|
| 500 |
|
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|a "Includes a Compact disc with 26 actual radio ads that work!"
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| 504 |
|
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|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a Radio advertising
|z United States
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| 700 |
1 |
|
|a Campbell, Leland
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| 700 |
1 |
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|a Brody, Beth
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| 952 |
|
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|a GrAtEKP
|b 59cd194c6c5ad134460fa7b9
|c 998a
|d 945l
|e 659.142 WEI
|t 1
|x m
|z Books
|
