The advertising and promotion challenge : vaguely right or precisely wrong? /
| Main Author: | |
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| Format: | Book |
| Language: | Greek |
| Published: |
New York :
Oxford University Press,
1986
|
| Series: | Wharton Executive library / Yoram J. Wind
|
| Subjects: |
| Physical Description: | ix, 188 p. ; 21 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0195037022 |