Advertising and promotion : an integrated marketing communications approach /
Main Author: | Hackley, Chris |
---|---|
Format: | Book |
Language: | English |
Published: |
Los Angeles :
Sage,
2010
|
Edition: | 2nd |
Subjects: |
Similar Items
-
Advertising and promotion : communicating brands /
by: Hackley, Christopher E.
Published: (2005) -
Advertising and promotion: an integrated marketing communications perspective/
by: Belch, George E.George Eugene
Published: (2001) -
Advertising and promotion : an integrated marketing communications perspective /
by: Belch, George E. 1951-
Published: (2012) -
Advertising promotion : supplemental aspects of integrated marketing communications /
by: Shimp, Terence
Published: (2000) -
The advertising and promotion challenge : vaguely right or precisely wrong? /
by: Lodish, Leonard M.
Published: (1986)