Marketing and public relations handbook : for museums, galleries and heritage attractions /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Walnut Creek, Calif. :
Altamira Press,
1999
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| Series: | Professional Museum and Heritage Series
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| Subjects: |
| Physical Description: | xiv, 290 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. 282) and index |
| ISBN: | 0742504077 |