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00774nam a2200205 a 4500 |
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20171111232509.0 |
| 008 |
041217s2004 gr erbi 001 0 eng d |
| 020 |
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|a 0131405462
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| 040 |
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|a ΕΚΠΑ. Βιβλιοθήκη Οικονομικών Επιστημών
|b gre
|e AACR2
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| 082 |
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0 |
|2 22
|a 659.1
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| 100 |
1 |
|
|a Clow, Kenneth E.
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| 245 |
1 |
0 |
|a Integrated advertising, promotion, and marketing communications/
|c Kenneth E. Clow, Donald Baack
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| 250 |
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|a 2nd
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| 260 |
|
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|a Upper Saddle River, N.J.:
|b Pearson Prentice Hall,
|c c2004
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| 300 |
|
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|a xxvii, 538 p.
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| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 650 |
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0 |
|a Communication in marketing
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| 700 |
1 |
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|a Baack, Donald
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| 952 |
|
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|a GrAtEKP
|b 59cce7fb6c5ad134460bcafd
|c 998a
|d 945l
|e 659.1 CLO
|t 1
|x m
|z Books
|
