Measuring advertising effectiveness/
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
[1963]
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| Series: | McGraw-Hill series in marketing and adverstising
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| Subjects: |
| Physical Description: | 399 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references. |