APA Citation

Sarstedt, M., & Mooi, E. (2014). A concise guide to market research: The process, data, and methods using IBM SPSS statistics (2nd ed.). Berlin: Springer.

Chicago Style Citation

Sarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. 2nd ed. Berlin: Springer, 2014.

MLA Citation

Sarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. 2nd ed. Berlin: Springer, 2014.

Warning: These citations may not always be 100% accurate.