Kotler, P., & Andreasen, A. R. (2008). Strategic marketing for nonprofit organizations. Upper Saddle River, NJ: Prentice Hall.
Chicago Style CitationKotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. Upper Saddle River, NJ: Prentice Hall, 2008.
MLA CitationKotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. Upper Saddle River, NJ: Prentice Hall, 2008.
Warning: These citations may not always be 100% accurate.