APA Citation

Smith, P. R., & Taylor, J. (2002). Marketing communications: An integrated approach (3η εκδ.). London: Kogan Page.

Chicago Style Citation

Smith, P R., and Jonathan Taylor. Marketing Communications: An Integrated Approach. 3η εκδ. London: Kogan Page, 2002.

MLA Citation

Smith, P R., and Jonathan Taylor. Marketing Communications: An Integrated Approach. 3η εκδ. London: Kogan Page, 2002.

Warning: These citations may not always be 100% accurate.