APA Citation

Wilson, R. M. S., & Gilligan, C. (1997). Strategic marketing management: Planning, implementation, and control (2nd ed.). Oxford: Butterworth-Heinemann.

Chicago Style Citation

Wilson, R. M. S., and Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Oxford: Butterworth-Heinemann, 1997.

MLA Citation

Wilson, R. M. S., and Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Oxford: Butterworth-Heinemann, 1997.

Warning: These citations may not always be 100% accurate.