APA Citation

Smith, P. R. 1., Berry, C., & Pulford, A. (1997). Strategic marketing communications: New ways to build and integrate communication. London: Kogan Page.

Chicago Style Citation

Smith, P. R. 1957-, Chris Berry, and Alan Pulford. Strategic Marketing Communications: New Ways to Build and Integrate Communication. London: Kogan Page, 1997.

MLA Citation

Smith, P. R. 1957-, Chris Berry, and Alan Pulford. Strategic Marketing Communications: New Ways to Build and Integrate Communication. London: Kogan Page, 1997.

Warning: These citations may not always be 100% accurate.