Urban, G. L., & Hauser, J. R. (1993). Design and marketing of new products. Englewood Cliffs, NJ: Prentice-Hall.
Chicago Style CitationUrban, Glen L., and John R. Hauser. Design and Marketing of New Products. Englewood Cliffs, NJ: Prentice-Hall, 1993.
MLA CitationUrban, Glen L., and John R. Hauser. Design and Marketing of New Products. Englewood Cliffs, NJ: Prentice-Hall, 1993.
Warning: These citations may not always be 100% accurate.