Berry, M. J. A., & Linoff, G. (2004). Data mining techniques: For marketing, sales, and customer relationship management (2nd ed.). Indianapolis: Wiley.
Chicago Style CitationBerry, Michael J. A., and Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Indianapolis: Wiley, 2004.
MLA CitationBerry, Michael J. A., and Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Indianapolis: Wiley, 2004.
Warning: These citations may not always be 100% accurate.