APA Citation

Palmer, A. (2000). Principles of marketing. New York, N.Y.: Oxford University Press.

Chicago Style Citation

Palmer, Adrian. Principles of Marketing. New York, N.Y.: Oxford University Press, 2000.

MLA Citation

Palmer, Adrian. Principles of Marketing. New York, N.Y.: Oxford University Press, 2000.

Warning: These citations may not always be 100% accurate.