Malhotra, N. K., & Birks, D. F. (2007). Marketing research: An applied approach (3rd European ed.). Welwyn Garden City: Financial Times Prentice Hall.
Chicago Style CitationMalhotra, Naresh K., and David F. Birks. Marketing Research: An Applied Approach. 3rd European ed. Welwyn Garden City: Financial Times Prentice Hall, 2007.
MLA CitationMalhotra, Naresh K., and David F. Birks. Marketing Research: An Applied Approach. 3rd European ed. Welwyn Garden City: Financial Times Prentice Hall, 2007.
Warning: These citations may not always be 100% accurate.