Belch, G. E. 1., Belch, M. A., & Dietzel, J. (2012). Advertising and promotion: An integrated marketing communications perspective (9th ed.). New York: McGraw-Hill/Irwin.
Chicago Style CitationBelch, George E. 1951-, Michael A. Belch, and Jörg Dietzel. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New York: McGraw-Hill/Irwin, 2012.
MLA CitationBelch, George E. 1951-, Michael A. Belch, and Jörg Dietzel. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New York: McGraw-Hill/Irwin, 2012.
Warning: These citations may not always be 100% accurate.