APA Citation

Malhotra, N. K., & Birks, D. F. (2007). Marketing research: An applied approach (3rd ed.). Harlow, England ; New York: Financial Times Prentice Hall.

Chicago Style Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research: An Applied Approach. 3rd ed. Harlow, England ; New York: Financial Times Prentice Hall, 2007.

MLA Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research: An Applied Approach. 3rd ed. Harlow, England ; New York: Financial Times Prentice Hall, 2007.

Warning: These citations may not always be 100% accurate.