APA Citation

Lehmann, D. R. (1979). Market research and analysis (3rd ed.). Homewood, Ill.: R. D. Irwin.

Chicago Style Citation

Lehmann, Donald R. Market Research and Analysis. 3rd ed. Homewood, Ill.: R. D. Irwin, 1979.

MLA Citation

Lehmann, Donald R. Market Research and Analysis. 3rd ed. Homewood, Ill.: R. D. Irwin, 1979.

Warning: These citations may not always be 100% accurate.