APA Citation

Groves, L. (1994). Principles of international marketing research. Oxford: Blackwell Business.

Chicago Style Citation

Groves, Len. Principles of International Marketing Research. Oxford: Blackwell Business, 1994.

MLA Citation

Groves, Len. Principles of International Marketing Research. Oxford: Blackwell Business, 1994.

Warning: These citations may not always be 100% accurate.