APA Citation

Du Plessis, E. (2011). The branded mind: What neuroscience really tells us about the puzzle of the brain and the brand. London: Kogan Page.

Chicago Style Citation

Du Plessis, Erik. The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand. London: Kogan Page, 2011.

MLA Citation

Du Plessis, Erik. The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand. London: Kogan Page, 2011.

Warning: These citations may not always be 100% accurate.