Bonoma, T. V., & Clark, B. H. (1988). Marketing performance assessment. Boston, Mass.: Harvard Business School Press.
Chicago Style CitationBonoma, Thomas V., and Bruce H. Clark. Marketing Performance Assessment. Boston, Mass.: Harvard Business School Press, 1988.
MLA CitationBonoma, Thomas V., and Bruce H. Clark. Marketing Performance Assessment. Boston, Mass.: Harvard Business School Press, 1988.
Warning: These citations may not always be 100% accurate.