Kotler, P. (2005). Principles of marketing (4th European ed.). Harlow, England: Prentice Hall/FinancialTimes.
Chicago Style CitationKotler, Philip. Principles of Marketing. 4th European ed. Harlow, England: Prentice Hall/FinancialTimes, 2005.
MLA CitationKotler, Philip. Principles of Marketing. 4th European ed. Harlow, England: Prentice Hall/FinancialTimes, 2005.
Warning: These citations may not always be 100% accurate.