Reid, D. A., & Plank, R. E. (2004). Fundamentals of business marketing research. New York: Best Business Books.
Chicago Style CitationReid, David A., and Richard E. Plank. Fundamentals of Business Marketing Research. New York: Best Business Books, 2004.
MLA CitationReid, David A., and Richard E. Plank. Fundamentals of Business Marketing Research. New York: Best Business Books, 2004.
Warning: These citations may not always be 100% accurate.