APA Citation

Moon, M., & Millison, D. (2000). Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif.: Osborne/McGraw-Hill.

Chicago Style Citation

Moon, Michael, and Doug Millison. Firebrands: Building Brand Loyalty in the Internet Age. Berkeley, Calif.: Osborne/McGraw-Hill, 2000.

MLA Citation

Moon, Michael, and Doug Millison. Firebrands: Building Brand Loyalty in the Internet Age. Berkeley, Calif.: Osborne/McGraw-Hill, 2000.

Warning: These citations may not always be 100% accurate.