MacNamee, B., & McDonnell, R. (1995). The marketing casebase: Short examples of marketing practice. London ; New York: Routledge.
Chicago Style CitationMacNamee, Brian, and Ray McDonnell. The Marketing Casebase: Short Examples of Marketing Practice. London ; New York: Routledge, 1995.
MLA CitationMacNamee, Brian, and Ray McDonnell. The Marketing Casebase: Short Examples of Marketing Practice. London ; New York: Routledge, 1995.
Warning: These citations may not always be 100% accurate.