APA Citation

McDaniel, C. D., & Gates, R. H. (1996). Contemporary marketing research (3rd ed.). Minneapolis/St. Paul: West Pub. Co..

Chicago Style Citation

McDaniel, Carl D., and Roger H. Gates. Contemporary Marketing Research. 3rd ed. Minneapolis/St. Paul: West Pub. Co., 1996.

MLA Citation

McDaniel, Carl D., and Roger H. Gates. Contemporary Marketing Research. 3rd ed. Minneapolis/St. Paul: West Pub. Co., 1996.

Warning: These citations may not always be 100% accurate.