Keegan, W. J. (1984). Multinational marketing management (3rd ed.). Englewood Cliffs, N.J.: Prentice-Hall.
Chicago Style CitationKeegan, Warren J. Multinational Marketing Management. 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1984.
MLA CitationKeegan, Warren J. Multinational Marketing Management. 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1984.
Warning: These citations may not always be 100% accurate.